PRESS RELEASE
May
2010
Rainwater Harvesting Market Trends
for 2010

Sales in the rainwater
harvesting market will grow strongly in 2010, according to a
new report from MTW Research, though market demand is likely
to shift again this year as capital expenditure trends in
private and public sector markets change rapidly.
Research for the new report has found that there were a
number of fundamental changes in the rainwater harvesting
market during 2009 in terms of demand, with a rapid shift
from the private sector toward a greater reliance on the
public sector. MTW identify the markets which have driven
volume growth of rainwater harvesting products by more than
850% in the last 5 years, but say that demand from these
sectors may shift in the near-medium term as private and
capital expenditure patterns continue to evolve.
Whilst sales in 2009 were lower than that experienced prior
to the recession the market has remained buoyant, MTW report
that “…We are forecasting double digit growth for rainwater
harvesting in value and volume terms for 2010, though there
is clearly a degree of polarisation between those suppliers
targeting sectors where demand is rising, and those less
able to identify key growth markets.” According to the
report, 60% of companies active in the rainwater harvesting
industry increased their sales in the last 12 months, though
40% of the market experienced more difficult trading
conditions with sales remaining either static or declining.
The report goes on to identify new challenges for the
rainwater harvesting market in the near to medium term, as
demand patterns shift and market trends change in this
steadily maturing industry. As part of the research, MTW
undertook an industry-wide SWOT and PEST analysis,
identifying a number of new opportunities and threats which
are likely to become increasingly evident. Some examples of
these include the threat of rising pricing pressure in some
end use sectors, the threat of rising imports and likely
decline in public capital expenditure in 2011.
Commenting on these trends,
MTW stated, “Its clear from the rising level of foreign
companies contacting us about this market that the threat of
imports is growing rapidly. The more established rainwater
harvesting companies from Europe and further afield have
substantially more experience than many UK suppliers and are
increasingly seeking to target the UK market as demand grows
for these products.”
However, the report also identifies a number of
opportunities for growth in the rainwater harvesting market,
underlining an optimistic outlook for the industry in the
medium to longer term for suppliers who are able to keep
pace with increasingly complex market trends.
The report provides market
size from 2004 to 2014 for each of the key product sectors
of tanks, filters, accessories, pumps & controls and from
the report it is clear that the shares by these sectors are
likely to change in the medium term. Full details of
this report are
available here.
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